Visit Sheboygan, Inc., opened the new visitor center in October 2020. Located at 826 S. 8th St. in Sheboygan, the center not only offers information on sites, attractions, events, restaurants, and shopping in the area, but also features a Sheboygan-centric gift shop with souvenirs and limited pieces produced by local artists.

Located inside the building is the Science on a Sphere (SOS), a suspended spherical screen projecting online data sets transforming it into a giant animated planet. Hundreds of programs made available by the National Oceanic and Atmospheric Administration (NOAA) include airline flights across the globe, current global earthquake activity, platonic shift over time, the shrinking of the rainforest, population mass across the globe, wind and weather patterns covering the earth, ocean currents, the asteroid belt, solar system, and hundreds of other informative and entertaining earth and space program. It is a free exhibit that is the focal centerpiece of the visitor center storefront, as it is able to be viewed by passersby on S. 8th Street after sunset.

Exterior Photo of the Sheboygan Visitor's Center - Visit Sheboygan, Inc.Visit Sheboygan, Inc., is the official tourism entity for the Sheboygan Area Tourism Zone, including the City of Sheboygan, the Town of Sheboygan, and the Town of Wilson. “Many people think we are part of the Sheboygan County Chamber, but we are not. Of course, we are proud members of the chamber, and we are very happy to partner with the chamber in some of our promotional efforts. However, Visit Sheboygan is not a membership-based organization. We are funded solely by room tax dollars collected from overnight stays in lodging facilities located within our specific tourism zone. The new visitor center was made possible through a partnership with a private developer. Visit Sheboygan leases the facility and the grounds. The center was not paid for by property tax; it is funded through room tax collections,” states Amy Wilson, CEO/President of Visit Sheboygan, Inc. “Currently, the tourism economy across the county is worth more than $240 million in annual visitor spending. Room tax dollars from our tourism zone allow us to specifically promote the Sheboygan area to future visitors, keeping the local tourism economy robust,” said Wilson.

The visitor center hours are Tuesday through Saturday 9 am to 4 pm. The center is closed Sunday and Monday. A self-serve vestibule for tourism information is open seven days a week from 7 a.m. to 11 p.m.

For more information, please go to or contact the center at (920) 335-0600, toll-free at (844) 952-0200, or email [email protected].