Sheboygan Through the Senses



Take a look at some of Sheboygan’s best opportunities to taste, smell, see, feel, and listen! Start planning your time here, hone in, and indulge your senses!


Sheboygan is known for 3 big flavor profiles: Brats, Beer, Cheese! We have amazing restaurants here, there’s no doubt about it. But if you truly want to taste Sheboygan, you need to sample Big Three!

For brats, well, this is the city that is the Bratwurst Capital of the World. Check out Miesfeld’s Meat Market, where the Grand Champion Bratwurst, the one that made Sheboygan famous, is found. Or visit Sly’s Midtown Salooon and order the traditional brat plate. Bratwursts in Sheboygan are fryed to perfection and dressed in onions and brown mustard.

As for beer, start with a place like 3 Sheeps Brewing Company. It’s a local brewery, with a taproom, that is perfect for groups. Not only can you bring your own food but there is plenty of open space and seating for chillin’, playing some arcade games, and outdoor areas to throw down on some bocce ball. There are a large number of brews to sample and you can build your own flights. Just up the road, Craft30 is a full-service bar with 30 draught lines of craft beer, local craft wines & mead, and liquor. Craft pizzas, live music, and outdoor beer garden/patio.

And then the cheese, Old World Creamery store offers cheese curds, cheese spreads,  and string cheese. Other products include: butter, mustards, syrups, fruit spreads, and honey. All products are made in Wisconsin! The butter is made right here in Sheboygan!


Trust me — there are plenty of aromas to savor and enjoy during your visit. Some of my favorites are at our savory bakeries, around town. It’s hard to beat the scent of freshly baked bread and pastries. Grab a taste of the famous Sheboygan-style hard rolls from Johnston’s Bakery or City Bakery. Their rolls are lights, tender, and flavorful, with a thin crispy crust.

Go inside Olivü 426 and smell their products fresh to order. They bring you the freshest, natural ingredients from around the world. Their products are designed for your face, body, hair, and lips. 

On Wednesday and Saturday 9 AM- 1 PM, roam Fountain Park during the Farmers Market (June-October) and pick out beautiful bouquets of fresh-cut flowers.



Even if the weather in Sheboygan isn’t cooperating that doesn’t have to stop you from exploring. In the John Michael Kohler Arts Center, everything is art! But one aspect that has everyone talking is their stunning washrooms! Each one is uniquely designed, so do not be surprised if you see people weaving in and out of them all!

If the weather is nice and you are craving more art, take the walking tour for Sheboygan’s street art. The great thing about this tour is, it’s right in town. There are 16 stops on the map and it’s easily labeled and marked. There is a suggested route, but you can also limit your tour to those works that interest you most.

The Lighthouse is my go-to when I need to take a break. People don’t come from miles to see it, but it’s a favorite pastime of the city to take a walk out to it on a beautiful day. If you’d prefer to explore beyond downtown or the lakefront I suggest Bookworm Gardens. Take a stroll through their stunning botanical gardens. Throughout the grounds you’ll find inspiring nooks and crannies hiding your favorite childhood stories.

My last suggestion is definitely a sight to see; the World’s Tallest Symbol of Freedom! When driving along Interstate 43 in Sheboygan, you can’t miss the largest flagpole in the U.S. The pole is 400 feet high and 11 feet in diameter, boasting a flag that is 140 x 70 feet.



If you are looking for an adventure, you can sign up for one of SEAS sailing opportunities. Ask for the “First Sail” experience as I did, and you’ll feel both the wind in your hair and the waves beneath you.

More often than not when you are on vacation, you just want to relax. In Sheboygan, we are known for having a lively lakefront, which means we also have many sand-between-the-toes options. Whether you like a beach that is white and sandy, is fun for the kids, or dog friendly, Sheboygan can help you!



There’s so much to hear in Sheboygan. But where is the best place to listen? For the local music scene, check out City Green! It is a unique art and entertainment green space that is designed as a meet-up space for tourists, family, friends, and neighbors. Throughout the summer at City Green, you can attend free concerts on Thursday nights called Levitt Amp. It is the perfect time to relax and hear two bands play each Thursday, the opening act starts at 6:00 pm with the main act to follow. Although the concerts are free, bring a few dollars for the food trucks that line up the street across from the Arts Center.

Don’t skip a trip to the fabulously restored Stefanie H. Weill Center for Performing Arts. Here an array of national and local acts perform throughout the spring, fall, and winter seasons. 


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Sheboygan Lakeside Bonfire

One of the staples of summer is sitting around a fire with family and friends, sharing a laugh, and roasting a few delicious s’mores

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Sheboygan Visitor Center


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